After the late Steve Jobs, no one has had more influence on Apple than Jonathan Ive, the company’s longtime design chief.

That’s what made it all the more surprising when Apple announced Thursday that I’ve was leaving the company. I’ve will be launching his own independent design company, LoveFrom, and Apple will be one of its primary clients.

I’ve has worked at Apple for 27 years. In that time, he received countless awards and accolades for his ingenuity and commitment to Apple’s minimalist design aesthetic.

He has also become quite famous. The knighted London native is frequently spotted at clubs and lives in San Francisco, not terribly far from Apple’s Cupertino headquarters. Ive’s success at Apple has made him a household name and catapulted him into conversations about pop culture.

Apple’s design team leads — Evans Hankey, the vice president of industrial design, and Alan Dye, the vice president of human interface design — will now report to Jeff Williams, the company’s chief operating officer. Dye was one of the executives who led the day-to-day operations of Apple’s hardware and software teams while I’ve was involved in helping build Apple’s new campus, which opened in 2017, according to Bloomberg. I’ve, who was officially named chief design officer in 2015, assumed direct management for these teams once again in 2017.

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