When you think about a movie theater, what’s the first thing that comes to mind? chances are, you probably imagine a dark theater, with the bright light of a projector behind you, illuminating a large screen with the latest summer blockbuster. Well, if Samsung has its way, the conventional projector and screen may become obsolete very soon.
Samsung has revealed its first-ever cinema-sized LED screen at Lotte Cinema World Tower theater in Seoul, South Korea. The gigantic 34-foot screen has a true 4K resolution of 4,096 x 2,160 pixels. This is different than the “Ultra HD” resolution of 38040 x 2160 pixels you find on 4K UHD TVs and projectors. The enormous display boasts high dynamic range (HDR) and a “near infinite contrast ratio” according to Samsung, with a brightness level that is “nearly 10 times greater” than what you can get from most cinema projectors, culminating in a massive display capable of the darkest black and brightest whites possible. It’s also fully DCI (Digital Cinema Initiative) compliant, which includes full coverage of the DCI color spectrum — the first of its kind.
Basically, movies are going to look really nice on this.
Not only will films look great, but the system is built to ensure they’ll sound good, too. The screen shown off in South Korea was created in cooperation with JBL and Harman, who has outfitted the theater for “state of the art audio.” Giant, high-powered speakers border the screen, and are bolstered by JBL’s Sculpted Surround system and proprietary audio technology.
While a 34-foot wide LED screen is splendid, not every theater will accommodate a display of that size. To help theater owners work around this, the display is made up of separate cabinets, so the screen can be scaled to the size needed.
It’s an impressive looking screen, however, unless you live in Seoul or have plans for a trip there soon, you might have to wait a while before you can check it out for yourself. More theaters across South Korea are said to be adopting Samsung’s new display throughout the year, and the company then plans to make it international, with China, Japan, the US up next.