With the help of “the road less travelled,” by “re-marketing,” and by turning to micro-influencers, you can bring more visitors to your site.
Millions of businesses join Facebook, Twitter and Instagram every day for the exclusive purpose of generating traffic. Many set up Google ads. Because of this growing involvement in social media, however, success with conventional online advertising has become harder to come by.
For the small business owner, this problem is especially daunting: These smaller guys (and gals) are up against bigger competitors with much bigger marketing budgets and armies of marketers. They’re worried about setting up the perfect Facebook ad to avoid “banner blindness.” They’re absorbed with that frail Facebook post-to-ad ratio.
So how do they address them? The answer is by following the road less travelled or, more precisely, doing stuff that most marketers have not yet thought of.
Below are four comparatively unorthodox methods for increasing your website traffic.
1. Social media “re-marketing”
Re-marketing is an immaculate strategy for users of Facebook (and consequently Instagram) and Twitter. It is not enough to just set up an ad and walk away, hoping for optimal conversion. Instead, Facebook and Twitter Remarketing is a way to increase the probability of higher conversion rates, by targeting only those people who have visited your site and thus shown interest in your offering.
All you need to do is to install a Facebook or Twitter tracking pixel on your website to collect essential information about your site visitors. This way, you can continue to put your business in front of visitors and return traffic to your site repeatedly.
2. Google Voice Search
Google-search queries make up a huge percentage of the reasons people find online. And now, with the increasing popularity of Google Voice Search, online marketing endeavours are poised to get even more exciting.
In fact, a Google study performed by Northstar Research showed that 41% of US adults and 55% of teens use voice search on a daily basis. In 2016, at a keynote conference, Google revealed that 20% of all queries on mobile devices at that time were voice searches.
In 2015, searches through voice-search assistants such as Siri, Cortana and GoogleNow accounted for 10 percent of the global search volume, which, according to the Local Search Association, totals 50 billion monthly searches.
3. Social media micro-Influencers
Influencer marketing can increase and enhance your brand visibility by leveraging the popularity, following and respect an influential figure has. In today’s world, determining the reach and impact of a person’s influence is much more metric-oriented than in the past, thanks to social media channels.
This relatively underrated traffic generator can be summed up in one sentence: “StumbleUpon is a giant collection of the best pages on the internet.” The site is among the top seven social media traffic-generator channels, according to Statcounter.
So, what does it take to grasp StumbleUpon for traffic generation? First, your content must be amazing, entertaining and/or relevant. This is not the place to advertise sales pages and product info (unless you’re Amazon), because that kind of content will not do well. Instead, your content should be in the form of any popular media format: videos, infographics, images and tutorials.
Next, add a StumbleUpon badge to your website to increase your chances of getting “stumbled upon.” You can grab the code from the StumbleUpon badges page. Also, make sure to complete your profile on StumbleUpon as this will help bring people of similar interests to you.