We all know about the deal that left us all flabbergasted. Now, the retail giant Amazon is introducing tech-focused pop-up shops inside Whole Foods stores.

The stores have Amazon’s devices like Echo smart speakers, Kindle readers, and Fire tablets.

They have occupied around 300-500 sq.ft of Whole Foods’ store area and they are employed by the retail giant’s workers,  according to Ed Yruma, managing director at KeyBanc Capital Markets, who recently visited one of the pop-up shops.

“Amazon pop-ups are focused on helping consumers understand and purchase Amazon devices,” Yruma wrote in a recent note to clients.

According to him, it is a great idea to display ahead of holidays.

In the week reaching up to Black Friday, Whole Foods will offer $20 off the Echo Dot, $20 off the new Amazon Echo, and $30 off the Kindle Paperwhite, among other deals.

The move indicates that the e-commerce giant has got plans to increase its presence in Whole Foods after its shocking deal, Yruma said.

Currently, the shops are in five Whole Foods locations: Chicago; Rochester Hills, Michigan; Davie, Florida; Pasadena, California; and Denver.

Amazon will likely expand the pop-ups across more stores and start selling its devices in about 470 Whole Foods stores nationwide within the next 12-18 months, according to Yruma.



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