Amazon India recently revealed the most popular smartphone category on its marketplace.As Google and Facebook headed to India to find their next billion users, Amazon has also identified its most popular user base in the country. Amazon found the people who’re purchasing their second and third smartphone are the potent customer for Amazon.

As Google and Facebook headed to India to find their next billion users, Amazon has also identified its most popular user base in the country. Amazon found the people who’re purchasing their second and third smartphone are the potent customer for Amazon. Even as people continue to purchase low-cost smartphones (Amazon describes the price bracket as under Rs. 8,000 which is equivalent to around 13000 Pakistani Rupees), it’s the smartphones priced between Rs. 8,000 and Rs. 14,000 (around 23000 Pakistani Rupees) that are sold in the largest volume, Arun Srinivasan, category leader of consumer electronics at Amazon India told Gadgets 360 in an interview.

Even as people continue to purchase low-cost smartphones (Amazon describes the price bracket as under Rs. 8,000 which is equivalent to around 13000 Pakistani Rupees), it’s the smartphones priced between Rs. 8,000 and Rs. 14,000 (around 23000 Pakistani Rupees) that are sold in the largest volume, Arun Srinivasan, category leader of consumer electronics at Amazon India told Gadgets 360 in an interview.”Upgrade is a customer need that we have identified as a big driver. Customers want to upgrade,” Srinivasan said, without disclosing any actual figure.

“Upgrade is a customer need that we have identified as a big driver. Customers want to upgrade,” Srinivasan said, without disclosing any actual figure.Premium smartphones (phones priced at Rs. 25,000 (around 41000 Pakistani Rupees) or above, according to the company) are quickly gaining traction on the e-commerce website, he said. In terms of “source of growth, phones priced around Rs 25,000 have seen sales growth of 300 percent year-over-year.”

Premium smartphones (phones priced at Rs. 25,000 (around 41000 Pakistani Rupees) or above, according to the company) are quickly gaining traction on the e-commerce website, he said. In terms of “source of growth, phones priced around Rs 25,000 have seen sales growth of 300 percent year-over-year.”Smartphones have emerged as a weapon for the company, serving as an entry point to millions of customers. The company has seen a tremendous growth in tier II and tier III cities and towns over the past one year, registering over 400 percent of growth in sales.

Smartphones have emerged as a weapon for the company, serving as an entry point to millions of customers. The company has seen a tremendous growth in tier II and tier III cities and towns over the past one year, registering over 400 percent of growth in sales.

Comments Below

comments