Amazon marked the history on its Prime Day sale. On a day with incredible deals reserved exclusively for Prime members, sales on July 11 surpassed Black Friday and Cyber Monday, making it the biggest day ever in Amazon history. With hundreds of thousands of deals, this year’s Prime Day was too big for 24 hours – so Prime members had 30 hours to shop.

According to Amazon, The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher. More new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year.

The most attractive product for prime customers was the Echo Dot, mini speakers. Amazon said Echo Dot mini speakers was not only the best-selling Amazon device this Prime Day, but also the best-selling product from any manufacturer in any category across Amazon globally.

Amazon revealed in the press release that Prime Day 2017 was also the biggest sales event ever for Amazon devices in the U.S. and around the world, including record sales for Echo, Fire tablets and Kindle devices. The all new Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition was the best-selling TV deal in Amazon history – selling through record units in less than four hours. Top sellers from around the world, excluding Amazon devices.

Amazon Prime costs $99 annually. It includes several perks for members such as free two-day shopping on number of items as well as music and video streaming. “Tens of millions” of Prime members made a purchase during the event this year.

“They see voice as the third-generation platform for ordering things online,” said Matt Sargent, senior vice president of retail at the Minneapolis consulting firm Frank N. Magid Associates. “They want these devices in as many places as possible in case people shift from ordering on mobile devices to ordering with their voices.”

 

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