It has been only a couple of days Apple has put up its latest smartwatch on sale, and there is already an issue: it doesn’t work as advertised.

In an unusual move, Apple has gone on the record to accept the embarrassing fault.

When the next generation watch was launched at the company’s fall event on Sept 12 this month, it was praised for having built-in cellular, letting the users make calls, send messages and receiving notification without the need for their phone.

But when multiple reviewers actually used the watch, they noticed Apple Watch’s poor cellular-connectivity and its nature to connect to unauthorized WiFi networks.

“We have discovered that when Apple Watch Series 3 joins unauthenticated Wi-Fi networks without connectivity, it may at times prevent the watch from using cellular,” Apple said in a statement. “We are investigating a fix for a future software release.”

Apple issued the statement after reviewers from The Wall Street Journal and The Verge found problems connecting with Siri, making calls and managing a cellular-network connection while using multiple wireless carriers.

The company gave no word on the future update release, but if it is not soon, your latest Watch might not work.

At the fall event, chief executive Tim Cook said the Apple Watch was the best smartwatch in the world in terms of revenue, with an industry-leading customer satisfaction rating of 97 percent.

“Apple Watch was designed to help people stay active and motivated so they can have a better day and I am happy to tell you more people are doing that than ever before,” he said.

After playing a montage of people describing how the Apple Watch helped encourage people with health and fitness, Mr Cook invited Apple chief operating officer Jeff Williams on stage.

Mr Williams said Apple Watch Series 3 was the device fans had been calling for.

“This has been our vision from the very beginning. The ultimate expression of Apple Watch,” he said. “It’s really nice to know you can be reached if needed while staying in the moment.”

Mr Williams added cellular would transform the way people could listen to music.

“With Apple Watch Series 3 and Apple Music, you can stream 40 million songs,” he said.

By incorporating a latest dual-core processor, users can also use Apple Watch to talk to Siri. There is also a latest chip for Bluetooth and Wi-Fi, and an altimeter, an instrument for determining altitude.

To ensure the Apple Watch remains sleek and classy, the company incorporated a tiny electronic SIM and made the display itself the antenna.

“The biggest challenge of all was adding cellular. If you don’t do it right, it gets so big it looks like a house arrest bracelet.”Apple Watch Series 3 (GPS) will be available in gold, silver or space grey aluminium cases with a

Apple Watch Series 3 (GPS) will be available in gold, silver or space grey aluminium cases with a Sports Band beginning at RRP $A459.



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