Are Apple’s latest phones experiencing poor sales? It depends on how you look at it.
According to reliable Apple analyst Ming-Chi Kuo, via MacRumors, iPhone 8 and 8 Plus are experiencing poor sales because many potential buyers are waiting for the iPhone X.
Kuo is actually agreeing with other evaluations that iPhone 8 and 8 Plus sales are low compared to previous models, but he thinks the market is “excessively negative” about the whole situation.
According to Kuo, the iPhone 8 and 8 Plus sales have been approximately half of the sales of the iPhone 7 and 7 Plus, or even 6S and 6S Plus. But that’s fine because the company is relying on half of its sales occurring from its flagship iPhone X, and that device won’t be available until Nov. 3.
Kuo claims that the customers who normally camp in front of Apple stores for a new iPhone are “presumably hardcore Apple fans and heavy users,” and those are the people who’d want to get the most awaited new iPhone X.
So all good in the company? Not really. There are reports that the iPhone X will be in extremely short supply at launch, and even in the weeks and months after that. If the company cannot make enough iPhone X to satisfy the high demand, its sales will suffer.