After the intense legal battle of nearly five years, the Italian duo, brother, have won the case against Apple, earning the right to call their clothing brand “Steve Jobs”- Apple’s iconic late founder.
According to La Repubblica Napoli, brothers Vincenzo and Giacomo Barbato were fighting with Apple over the use of Jobs’ name since 2012.
The brothers, who were planning to start up their own clothing and accessory company, noticed that Apple had never trademarked Jobs’ name. Apple sued the brothers over the trademark.
La Repubblica Napoli said the tech giant might have lost in court by attacking the brothers specifically over their Steve Jobs logo which is a stylised letter “J” with a bite taken out of the side and topped with a very “Apple-esque” leaf.
“The court ruled that the letter ‘J’ isn’t edible and therefore the bite could not be ripping off Apple’s own iconic logo and upheld the trademark,” the news portal said.
The pair is focused on selling T-shirts, jeans, bags and other fashion accessories under the “Steve Jobs” brand.