The US-based tech giant, Apple is planning to introduce its most economical 9.7-inch iPad in 2018, according to a new report. The company will announce the latest version of the regular-sized iPad at a price point of $259. This is even cheaper than the $329 price tag of the 9.7-Ich iPad launched in March this year – which at that point was its cheapest full-sized iPad.

Credit to Digitimes for reporting the development. The new launch is said to be a bid by Apple to get into higher-volume, price-conscious markets with a belief to strengthen iPad sales that have been dropping since the 2014 record highs. Apple has been aggressively boosting its iPad range with cheaper prices on the regular variant and major yearly updates for the iPad Pro.

However, it is still ambiguous whether the $259 iPad will replace or accompany the 2017 9.7-inch iPad. In the other case, the latest model might just be a slightly toned down version (specification-wise) of the current iPad with a similar design and camera sensor. If true, this will be the most affordable full size iPad from Apple.

This new iPad will reportedly be manufactured by Apple supplier Compal Electronics, and is expected to launch in the second half of 2018. Apple is said to be looking to target affordable Android tablets by offering users a cheaper option to switch to iOS.

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