Since the beginning, Siri has made Microsoft’s Bing its default search.

But that is not the case anymore—Apple will shift Siri and Spotlight’s default web search from Bing to Google.

“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” Apple said in a statement provided to TechCrunch.

The virtual assistant will use Google’s Search API, which means it will have access to top search results and the Knowledge Graph, the AI-powered system Google uses to give higher quality information above search result links. Bing will still give image search results.

Google has more market share: 81% percent of global searches are done through Google, compared to Bing’s 7%.

According to a research from Bernstein, Google will pay Apple an estimated $3 billion to be the default search engine on iPhones and iPads. Bing became the default search engine for Siri in 2013.

While Apple’s plan is indeed good for Google’s user metrics, the search engine giant has been under light lately for promoting deceptive, fake, and incorrect information from suspicious sources at the top of simple search results. Algorithms frequently serve as gatekeepers to the internet, as they undergird search results and social media.


Comments Below