Credits: Canon Europe

As photography continue to gains popularity as one of the most pursued hobbies there is also a trend of people adopting it as their professional careers. These photographers often have humble beginnings in smartphone cameras which can, nowadays, rival even professional devices. This trend has resulted in the growth of the camera in industry as new enthusiasts keep on buying more cameras.

For entry level photographers, one of the most challenging dimensions of photography are portraits. Portraits require the mastery of camera flash, a feature which can change its properties and the end result according to your location and lighting. Thus, beginners struggle immensely with flash. For this challenge, Canon has a solution in the form of their new flash gun the Speedlite 470EX-AI.

Speedlite uses Artificial Intelligence to create the necessary settings for best quality flash results. AI Bounce, as it’s called, uses the distance between the camera and the subject as well as the distance between the camera and the ceiling (bounced off flash light) to set the best possible angle to fire the flash.

Whilst aimed at beginners, this feature can be highly useful for veteran photographers who often change the direction of their camera during a single shoot project and need to rapidly adapt to changes in light or distance.

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