Android inventor’s first phone, Essential Phone, was the most-awaited one at time of launch. It was considered as an alternative to the existing high-end smartphones in the market, and the company convinced that many investors that the device has got potential.
However, the fate of the Essential turns out to be opposite: people aren’t buying the device, which is why the company has permanently cut the price of the handset by $200, down to $499.
“We want to make it even easier for you to experience our products and our brand,” the company said in a blog post. “So starting today, we’re offering Essential Phone for $499 on Essential.com.”
That is a clear sign that the company is having problems to sell its phones. The company hasn’t disclosed actual sales for its first device, but a recent note from BayStreet Research said that the smartphone sold just 5,000 units during its first two weeks of availability in the US.
Interestingly, the company is also taking hits at other competing devices out there, and the way they’re marketed. “We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first products is a better way to get to know us,” Essential said.
Well, maybe it is a smart way to advertise a phone through a TV campaign that’s not a Galaxy or iPhone, isn’t it?
Drop your thoughts in the comments section below.