Facebook to Carefully Examine Advertisers before Allowing ‘Issues’ ads

A few months ago, Facebook took a major step to increase transparency around advertisements related to politics.

The platform’s measure of making things clearer made it easier for the users to learn about the entities buying political ads. Facebook achieved this by increasing documentation required to run these ads as well. On Friday, Zuckerberg announced its latest wave of policies. These policies aim to prevent election meddling on the site on a better level.

Changes in the social media giant’s Advertisement Policies

From now on, Facebook will require each advertiser to be individually authorized in order to run both political and ‘issues ads’. This verification process includes confirming the advertiser’s identity and location. If any entity fails to pass, it will be banned from running its ads, Facebook said. The new eligibility criteria will take effect in the U.S. before rolling out to all users in the coming months, the company said.

Not only this, but Facebook is also addressing the issues of fake accounts by requiring people who manage pages with large followings to be verified. This will make it difficult for individuals or organizations to spread misinformation or ‘divisive content’ virally.

Facebook Makes Efforts for Safer Elections around the World

Zuckerberg said in a blog post, “With important elections coming up in the U.S., Mexico, Brazil, India, Pakistan and more countries in the next year, one of my top priorities for 2018 is making sure we support positive discourse and prevent interference in these elections,”.

According to the Honest Ads Act, companies will now have to disclose how advertisements were targeted as well as how much the ads cost. Mark Zuckerberg has announced that Facebook intends to proactively instate the bill’s proposed policy changes regardless of whether it is passed.

According to Zuckerberg, these changes will not completely eradicate the problems but are likely to reduce them to a much greater extent.

What do you think of the latest news about the changes being made to Facebook? Let us know in the comments below!

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