In yet another attempt to take on Google-owned YouTube, Facebook has announced new tools for video creators to join its platform.
Called Facebook Creator, the app will help the community create original video, go live with exclusive features and connect with their community on the social media giant.
The app has been launched globally on the iOS platform and will roll out for Android users in the coming months.
“On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content,” Chris Hatfield, Product Manager, Video, said in a post on Friday.
The app has tools that make it easy to create live broadcasts with a personalized and fun feel.
“Creators can add intros as openers to their live broadcasts, outros that conclude them, custom live stickers that viewers can use to interact, and graphics frames to create a consistent brand,” Hatfield said.