Facebook’s tone of responding the publishers’ backlash was viewed as more candid and confrontational this year.

On January 6th, 2017, Campbell Brown was hired as Facebook’s head of news partnerships. Brown, back them, wrote that she would be able to help news journalists work more closely and more effectively with Facebook.

However, this year the difference in Campbell’s tone and speech both was noticed as it was far less cheery. She said at Code Media on Monday evening, “My job is not to go recruit people from news organizations to put their stuff on Facebook,” She said that in any case, if a publisher does not post its news on Facebook regularly, it was not her job to go and persuade them.

She further stated that any publisher who is not comfortable with the platform, they should not be on it.

On the other hand, it was a delight to know after years of false promises of Facebook live as well as weak monetization if Instant articles, Facebook had finally admitted that its platform was an uncertain experiment for publishers.

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