He was born in 1961 in a middle class family. He started working at the age of 17 in various companies at basic entry level positions.

1992 : While on job at Dawood Yamaha where he worked for 22 years he Launched Tradelink Enterprises fo general order supply to different corporate companies.

1993 : He went to Singapore & brought mobile phone batteries, rapid chargers and other mobile accessories to Pakistan

1993 : He became dealer of Instaphone & started wholesale of phones and accessories. He then started minhas electronic at saddar which was the first retail outlet of mobile phones in Pakistan.

1994 : Made mobile phone batteries & accessories from Taiwan by the name of “Shuttle”.

1997 : Launched the second outlet of Minhas electronics in clifton

1998 : Became of dealer of Mobilink and started 5 franchises which were having the highest sales among all Mobilink franchises. Then started Mobile point which had a concept of providing one stop solution to customers for all there cellular needs. Mobile point was selling all sort of cellular devices, connections and accessories. Mobile point also started giving repair and warranty services. Mobile point spread its network to 5 outlets in Karachi. The idea behind mobile point worked and hence he thought to open it across Pakistan. This thought led to the formation of United Mobile.

2001 : Mobile point was rebranded by the name United Mobile. All the services of Mobile point and Tradelinks was now given by the name of United Mobile.

2001-2011: United Mobile became the largest Mobile Phone Distributor of Pakistan which had Nokia, Sony, Samsung, iMate, Motorola & others in it’s portfolio from time to time.

2012: He took exit from United Mobile due to dispute with his partners.

2014: Launched Telemart which in just 5 years is one of the biggest E-commerce company in Pakistan & only one to have won 5 Global & 2 National Awards.

This journey is still ongoing & the vision is to become the one of the biggest E-commerce & Retail company in the world. (InshaAllah)

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Ahmed Rauf Essa is a business graduate from IOBM. He is the only Pakistani entrepreneur to win 8 Global & 2 National Awards at the age of 27. He has been a jury member for 12 Global Awards & was also selected as Rising Star by the world retail congress. Ahmed Rauf Essa was also featured in Forbes “30 Under 30” List 2019.