While people say they are very concerned about privacy, that’s evidently limited to their own.

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Is your best friend’s privacy more important than pizza? Don’t be ashamed to admit it, you are not the only one.

While 60% of Americans say they would never feel comfortable sharing their email contacts, bringing on a cheesy, greasy pie on the table and that concept vanishes. A recent study of 3,108 MIT students found that a massive 98 percent of college students gave up their best friend’s email address when they were vowed a free slice of pizza.


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But you don’t necessarily need pizza in order to get students to cough up their friends’ information, in fact, many needed no stimulant at all. The study sampled two groups of students, an incentivized group and a non-incentivized group. While 98 percent of the incentivized group gave up their friends’ contact info for pizza, 94 percent of students from the non-incentivized group also voluntarily gave up their friends’ email addresses even though they were not offered free pizza. A heedful 6 percent of students from the non-incentivized group provided fake emails of their friends in order to protect their identities.

Today, nearly three quarters of people in the U.S. say it’s very important to be in control of who has access to their information. This study shows that there’s a vital incongruity between people’s beliefs and their actions. The results show that people either exaggerate how much they care about privacy or they do care but they make dashed decisions online without thinking about future consequences.

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