Google has brought something new to its Search, showing content directly from sources to users. For example, if you search the movie name, Google will serve you information and updates directly from the source. Named as “Posts”, the feature will be integrated with the collection of “cards” that appear in a search result.

“To get started, do a Google search for the name you want to claim, click on the little sentence under the ‘Knowledge Panel’ asking if you manage the online presence, and follow the instructions,” the company wrote in a blog post.

“It’s fast and easy to publish text, images, videos, and events, which show up instantly in search results on both desktop and mobile. It’s also easy to schedule the timing and duration of a post and you’ll even get updates on how many people see and interact with your content,” it added.

Google currently shows description, news articles, tweets and links related to the topic in its search. Moreover, users will now find images, videos, GIFs, events, and polls posted directly by the person or organization being searched for.

The latest feature has been launched just after the search giant started testing a new search feature that lets celebrities directly respond to users’ search queries.

For example, if a user searches that how many languages Priyanka Chopra speaks, Google will serve the answer directly from the celebrity in the “form of selfie-style videos with a uniquely personal, authentic and delightful touch”, according to Google.

Google’s new strategy can also be regarded as part of a significant effort by internet companies to crack down on misinformation and unverified data on their platforms. Apart from Google, Twitter and Facebook have taken several measures in this concern.

Facebook’s Director of News Alexandra Hardiman said that the social networking giant was using cutting-edge technology such as Artificial Intelligence to tackle the menace of fake news.

“We want to make sure that everyone who comes to Facebook will know that they get high-quality, credible news,” Hardiman had said.

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