Shortly after iPhone X launch event, Google on Thursday fired off invitations to an October 4 event at which the US tech giant is expected to field a second-generation Pixel as its new champion in the competitive smartphone market.

The search giant also launched a madebygoogle.com web page that featured a playful animation that asked “Thinking about changing phones?” and then suggested waiting until October 4.

According to AFP, Invitations to the event in San Francisco also advised the curious to follow its @madebygoogle account at Twitter. The phrase was rolled out with the original Pixel to refer to the fact it was the first time Google created both the software and hardware of a smartphone.

Pricing on a Pixel 2 remained to be seen, but the original handset competes in the premium segment of the market.

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