Google would remove its video streaming application YouTube from two Amazon devices. Google is also angry over the online retailer, for not selling Google hardware.

The latest dispute in Silicon Valley has put customers in the crossfire of important competitors. Amazon and Google, square off in many areas, from cloud computing and online search to selling voice-controlled gadgets like the Google Home and Amazon Echo Show.

In the tech world, many people expect that interacting with gadgets by voice will become widespread, and it is ambiguous if Amazon, Google or another tech firm will rule over the space. Amazon’s suite of voice-controlled devices has surpassed Google’s so far, according to a study by research firm eMarketer from earlier this year.

In a statement, Google said, “Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest’s latest products.

“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV,” Google said. “We hope we can reach an agreement to resolve these issues soon.”

Amazon responded in a statement, “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”

According to Amazon, it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet – not an app – on the devices in the meantime.

The dispute has been a long time coming. Amazon kicked the Chromecast, Google’s television player, out of its retail website in 2015, along with Apple Inc’s TV player. Amazon had justified the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon.

Earlier this year, Amazon and Apple mended ties when it was announced Prime Video would come to Apple TV. Not so with Google, as per reported by Reuters.

In September, Google disabled YouTube from the Amazon Echo Show, which had aired videos on its touchscreen without video recommendations, channel subscriptions and other features. Amazon later reintroduced YouTube to the device, but the voice commands it added violated the use terms and on Tuesday Google again removed the service.

The Fire TV loses access to its YouTube app on Jan. 1, Google said. Amazon has sold that device for longer than the Echo Show, meaning more customers may now be affected.

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