Thousands of pages, posts , blogs and videos are being searched through Google every moment. On an average, google answers around 40,000 queries on daily basis. With over 1.13 billion users, Google enjoys the rank of world’s top searching engine.

But Microsoft doesn’t seems to be fine with the fact. In the world , where google is said to be the trend setter for ‘searching’, Microsoft is willing to be a trend changer. In order to pursue what they aimed, Microsoft launches a rewards scheme for their users in UK. It will ‘pay’ you to use Bing instead of its mighty competitor.

The ‘sweetener’ scheme launched in the US, back in August 2016. “It’s a rewards program for using Microsoft’s products and services,” Kevin Stagg, head of consumer marketing at Microsoft, tells WIRED. “In the UK we’re launching with Bing and the Microsoft Stores“.

Users having Microsoft account can register for the scheme. When a search is made on Bing, or when they shop from Microsoft Store, points will be added. These points can then be replaced for items.

The points can be redeemed for a number of Microsoft offerings,” Stagg explains. “These might include free movies and music, or entry into larger prize sweepstakes“.

The scheme from Microsoft is a sort of loyalty card for Bing. Stats from April 2017 shows that Google remarkably ahead of Bing in UK for searching purposes. The statistics indicates Google usage is at 85.74 percent, with Bing in second place with a 10.07 percent market share followed by Yahoo in third place with 3.16 per cent usage.

Stagg says the rewards scheme has been introduced to give something to Microsoft’s current users as well as helping to attract new customers to Bing and its online store.

Bings user can redeem coupon in two ways:

  1.  On level 1 , members can earn points for 10 searches per day.
  2.  On level 2, members can earn reward points for 50 searches per day. The number of searches used are refreshed each day.

Microsoft Intends to launch reward scheme in France, Germany, and Canada in the “coming weeks and months”.



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