The journey to success is never smooth. There is a lot going on behind the curtain. Indeed, Apple has its rise and fall.
Steve Jobs got fired from the apple, and then returned back to the company to save it. The whole journey is, however, is a little messier than that. Here’s the story of Steve Jobs, from Apple to Apple!
Apple was founded in April 1976 by the legendary Steve Jobs and Steve Wozniak. Jobs was the ideas guy and handled the business side of things whereas Wozniak had his area of expertise in engineering side. However, neither of them had any experience in doing business and running an organization.
But one of the company’s prime investors and employees, Mike Markulla never acknowledged both of them eligible enough for the job. As a result, Markkula brought in his friend Michael Scott, who was an experienced executive, as the company’s first CEO. When Scott in 1981, Markkula himself delegates himself the responsibilities of CEO.
In 1983, Jobs himself enrolled then-PepsiCo CEO John Sculley with the now-unbelievable pitch: Would you like to offer sugared water for whatever is left of your life? Or, on the other hand, would you like to accompany me and change the world? At this point, Jobs wanted to be the CEO, however, Apple’s board didn’t think he was prepared for the position.
The main problem was that he displayed himself and made everyone believed that he was the person difficult to work with.
In 1985, under Jobs’ guidance, Apple launched Lisa, the first computer with a graphical user interface. The device was technically awe-inspiring, but sales-wise, it flopped. However, his another follow-up project, the Macintosh had better sales, but still, it was not up to the standard, which would compete and take on IBM.
Sculley reappointed Jobs off from the Macintosh product team, basically putting restraints on the founder and his impact on Apple. In response, Jobs went directly to Apple’s BODs, who supported Sculley.
This is where the story is different from both the ends. Jobs would declare openly that he was fired from the company whereas Sculley would say that Jobs deliberately left the company after a confrontation over the value of the Macintosh.
Jobs would go ahead to shape NeXT, an organization making what he advertised as the evolution of the PC. While the machines were, in fact, noteworthy, the costs were high and sales were low.
In the mean time, back at Apple, Sculley got off to a hot begin after Jobs left. By 1991, Apple had launched the System 7 OS, which introduced colours to the Mac interestingly. Apple also launched the PowerBook laptop.
It wasn’t long enough that Apple started to lose its main focus. Under the management of Sculley, the company started experiencing flops like the Newton MessagePad personal assistant, and its handwriting recognition gadget also wasn’t a success.
The biggest mistake was because of Sculley. He bet the company’s fortune on a new type of processor called PowerPC. It cost a great deal to Apple to shift all of its standards to the new one. While Intel x86-based processors were becoming comparatively popular and cheaper. It cost the company a fortune, and as a result, Sculley was shown the exit.
The company’s employee, Michael Spindler replaced Sculley. He was there at Sculley’s position for about three years; Apple’s board discharged him too.
Gil Amelio replaced Spindler in 1996. Amelio’s longest-enduring inheritance is his thought to gain NeXT for $429 million in mid-1997. The move would take Jobs back to Apple to give the organization a truly necessary start. It would likewise end up being Amelio’s downfall.
In June 1997, an unknown party sold 1.5 million Apple shares in a single step. The move caused Apple shares to plunge to a 12-year low. On July 4th, Jobs had persuaded the board to appoint him as interim CEO and fire Amelio.
After a while, Jobs admitted that it was he who had sold all the company’s stock. It’s, for the most part, comprehended that Jobs’ turn made Apple’s board significantly more responsive to terminating Amelio. At last, Amelio surrendered from Apple; he resigned.
By the next month, Jobs had just begun to change things. He got another board in the company, and made things better with competitor Bill Gates: The Microsoft chairman showed up at the Macworld meeting to report a $150 million interest in Apple.
In 1998, Apple presented the iMac, its raving success, strengthening the organization’s turnaround. In 2000, Apple formally dropped the “interim” from Steve Jobs’ title. He was then officially the undeniable CEO.