HTC seems to be in trouble. As Bloomberg reports, the company is currently planning to sell off its VR business to another separate business because of financial difficulties. The company has its options range from selling its business to a separate business to selling the entire company right away, with Google being a possible suitor.
The Taiwanese company was one of the early pioneers in manufacturing Android handsets. But as Apple and Samsung took over the market with premium phones and upstarts like OnePlus and Xiaomi introducing mid-range handsets, it’s become hard to think about HTC handsets.
HTC’s latest bet was on VR and its Vive VR system, a partnership with gaming company Steam. But that doesn’t even seem to be working out.
On Monday, the Vive got a $200 price cut to increase sales. IDC estimates HTC has sold around 190,000 units in the first quarter, placing it in the third position in the VR market behind Samsung (489,000 in the same period) and Sony (429,000 units).
Google, which rolled out its Daydream software as its platform VR, could utilize HTC’s hardware. But the company previously attempted to run a mobile hardware business in Motorola and ultimately sold it to Chinese company Lenovo.
Google, which has pushed its Daydream software as its platform for VR, could use HTC’s hardware know-how. But the search giant previously attempted to run a mobile hardware company in Motorola and ultimately sold it to Chinese PC giant Lenovo.
HTC and Google refused to any comment on this report.