HTC is facing criticism on social media after some customers got irritated by the Ads shown on the HTC’s built-in Keyboard App.

The company addressed the issue, saying it won’t be showing ads on TouchPal, the keyboard app, adding that the ads found their way up onto the keyboard app “due to error”. A software update is in the works to rectify the issue, HTC said.

Some of the posts showing ads on HTC’s keyboard app went viral on social media. Many users joined the commotion to report seeing similar ads on their HTC-made phones. HTC 10 was one of the models identified whose users were said to be impacted.

HTC confirmed via Gadgets360 that some people were indeed seeing ads on the keyboard app, however, it assured that the company has no plans to shove ads this way.
“Due to an error, some HTC customers have reported seeing ads on their phone’s keyboard,” a spokesperson said. “This is absolutely not the experience we intended, and we’re working to immediately fix the error and remove the ads as quickly as possible.”


It is interesting how ads offend users’ and made them react aggressively. It also reflects the level of frustration users reach due to these ads. However, ads are somehow necessary in some cases as they are the only source of income for developers. But people usually don’t expect such ads on built-in apps of big shots such as HTC.

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