Apple’s ruling as the second largest smartphone brand in the world has come to an end.

According to Counterpoint Research’s ‘Market Pulse for July 2017, Chinese brand Huawei has grabbed the second spot in terms of global smartphone sales for the months of June and July. The latest report comes ahead of Apple’s September 12 event where it is expected to unveil its latest iPhones, including an anniversary special iPhone 8 aka iPhone X.

In August, the Chinese firm had the remarkable boost in sales, a hat-trick for Huawei, which is now at second spot after South Korean giant Samsung, could be on the cards, said Counterpoint Research’s ‘Market Pulse for July 2017’ on Tuesday.

“This is a significant milestone for Huawei. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion,” Counterpoint’s Research Director Peter Richardson said in a statement.

However, this streak could be temporary, considering the annual iPhone refresh is just around the corner,  but it nevertheless underscores the rate at which Huawei has been growing.

“However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung,” Richardson added.

According to Tarun Pathak, Counterpoint’s Associate Director, the growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore.

“Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies,” Pathak said.

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