Instagram has just rolled out a new feature for its app. The app will now autoplay videos with sound once enabled. This is something identical to what Facebook introduced on its own platform earlier this year.

The feature has not been explicitly mentioned in any recent update. Instagrammers will now find all videos automatically playing with sound if it has been enabled on one video. This is meant to make it easier for those who wish to watch all their videos with sound without the inconvenience of enabling sound individually. This also works within Instagram Stories as well.

Once you close the app and then relaunched it, the sound is muted by default. Some people may find it annoying when scrolling through their feed and hearing unwanted audio, especially when they are ad-related.

On the other hand, advertisers may see this as an opportunity to boost as it could attract users towards ads with a catchy sound.

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