The German automaker, Mercedes-Benz has confirmed that the upcoming A-Class Sedan will finally make it to the U.S. The upcoming vehicle targets younger customers, and features the updated version of the MFA2 architecture. While other markets will see both the Sedan and Hatchback, the company has decided to introduce only the Sedan on the U.S markets upon arrival.
This latest move will force the German luxury automaker to finally offer the BMW 2 Series Sedan other than the Chinese markets. The success of the Audi A3 Limousine and the upcoming Sedan from the other German auto manufacturer will force BMW to focus on its market strategies in the upcoming future.
The decision to offer the vehicle to the U.S was made by Mercedes-Benz global sales chief Britta Seeger. While speaking to Automotive News about the car, he stated that the vehicle attract the U.S customers. “We truly believe that now with the body style we have the right answer for the market.
“It’s a very attractive car for younger people, but not only for younger people — it can have a broad audience because it’s a nice entrance into the Mercedes-Benz family,” Seeger said.
When asked whether the vehicle would be under $30,000, Seeger said, “We will see.” If the company can meet the required pricing range, Mercedes is surely going to make a big impact on the market.