The social media giant Facebook on Thursday introduced a major update that will put friends and family above pages or celebrities in a user’s news feed. the move may result in people spending less time on the leading social network.
According to News Feed product manager John Hegeman, the change to the way Facebook ranks posts will put more weight on social interactions and relationships.
“This is a big change,” Hegeman told AFP.
“People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end.”
For instance, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favorite restaurant.
“We think people interaction is more important than passively consuming content,” Hegeman said.
“This will be one of the more important updates that we have made.”
Facebook co-founder and chief Mark Zuckerberg already expressed that bringing people together and strengthening communities in the real world are priorities.
The news feed ranking update, which is set to release worldwide in the coming weeks, is expected to support that goal.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” Zuckerberg said in a post on his Facebook page.
“And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”