It seems like HMD Global is planning to bring back the legendary Nokia Asha brand. The company has acquired the trademark for the Asha brand label through the EU Intellectual Property Office (EUIPO). The statement of the trademark filing also indicates HMD Global may use the brand for smartphones, instead of feature phones the Nokia Asha brand was originally associated with.
The trademark application was originally filed in October 2011. However, the Asha label has been transferred to HMD Global, which is the new parent company of Nokia, on January 9, 2018. According to Nokia-focused blog LoveNokia, the trademark allows the company to build “computer software platform used in mobile telephones and smartphones; mobile phones and smartphones” as well as “wireless communication services namely for computer software used in mobile telephones and smartphones”.
The Finnish company could use the Nokia Asha trademark to develop new smartphone models, and if that is the case, the company would possibly use Android instead of developing its own smartphone operating system. Interestingly, neither the trademark information at EUIPO nor HMD Global has so far confirmed any details regarding the Asha brand label. However, considering the ongoing competition in the smartphone market, the company is likely to leverage the trademark acquisition to develop new affordable smartphones, as per reported by Gadgets360.