According to a new research, fake news is 70 percent more likely to be retweeted on Twitter than true news. A paper was published today in the journal ‘Science’, for which researchers analyzed all the stories on twitter from 2006 to 2017 by six fact-checking organization. The results showed that false political news is more likely to be spread in less amount of time as compared to any other news. Apparently, these kinds of news get hyped when there is an important political situation in the process.
Bots Have No Role In It!
Now one can easily shrug their shoulders and blame the Bots for this embarrassing truth, but that won’t be true at all. According to the study, fake news has fewer followers than the authentic one, yet they still get shared because people enjoy it; just like a novel.
Seems like Twitter follows the same phenomenon of ‘interesting lies over boring truths’. The researchers studied the entire archive of Twitter and tried to determine the source and origin of every story. This led them to know whether it’s a retweet or just a reply to another tweet. In the end, their dataset included about 126,000 stories tweeted by 3 million people more than 4.5 million times. They found out that the true news was hardly spread among 1,000 people but the fake news can be spread in more the 100,000.
Sinan Aral, the co-author of the study says,
“Novel information is thought to be more valuable than redundant information,”
Well, no matter how embarrassing this might be, it’s not surprising at all as the love for the rumor is in human nature which does not change for the social media.