Finally, Samsung has decided to step in smart speaker market. DJ Koh, president of Samsung’s mobile division, confirmed the news to CNBC today at its Galaxy Note 8 event, saying the product would launch “soon.” That timeline isn’t specific, but at least it’s something. Koh says he’s already working on the device and wants to create a “fruitful user experience at home with Samsung devices, and [he] want[s] to be moving quite heavily on it.”

However, Mr. DJ Koh didn’t confirm whether the speaker would feature the company’s new digital assistant, Bixby, but it’s safe to assume that would be the case. Samsung has already started including the assistant in its connected refrigerators and says it wants to eventually install it across its product portfolio, including in TVs and wearables.

The major issue is that Bixby doesn’t have a good reputation in terms of users’ choice. Google Assistant, Alexa, and Siri already work decently well, and Bixby has catching up to do, but maybe Samsung loyalists will want the assistant to run their house. Bixby is already available in more than 200 countries.

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