Well, it seems like the battle between Apple and Samsung is never-ending.

Samsung all-new advert features a keen iPhone user who finally decides to switch his phone after ten good years.

The advert, titled “Growing Up” starts with the man queueing up for his first iPhone in 2007, all the way up here since then, where he eventually notices the light and decides to skip the queue for the iPhone X.

The ad focused on all the criticisms iPhones has faced to this day.

But the real thing to dig out from here is when the man is shown walking past a line of people queueing up for the all-new iPhone X.

If you look with a little attention, one guy in the queue spots a haircut shaped like the iPhone X’s notches.


Well, the ad meant to show: the real subtle, Samsung.

We can say the battle has begun, again!

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