Sonos has planned to release new speakers with built-in microphones, probably with Alexa built in, and it needs to ensure you get each and every insight. Its latest tease is an update to its privacy policy to cover voice assistants and microphones, which includes a not-so-subtle hint that voice-enabled Sonos products aren’t far off.

Voice Control works by your Voice-enabled Sonos product “listening” for a specific wake word. Please note that not all Sonos products are Voice-enabled.

In a statement to Variety, a Sonos spokesperson said the new privacy policy will cover additional voice assistants besides Alexa (which is already being integrated with Sonos) and “any future products” Sonos may release. “It covers those things that we’ve already talked about like Alexa integration, currently in private beta. It also covers future voice experiences like additional voice assistants and any future products with integrated microphones,” the spokesperson told Variety.

Despite all the considerable clues, we still don’t know what to expect from the American-based electronic firm’s next wave of speakers. With no far-field microphones in its recent line of speakers, we’re likely to get redesigned speakers, as it’d be tough to release the same speakers with microphones at a similar cost. And it’ll probably sound better as well, but whether Sonos adheres to its present lineup or introduces an entirely new format remains to be seen.

With rivalry on the top of the line from Apple, and conceivably from Amazon, later on, Sonos is getting ready for genuine rivalry — something it hasn’t had in years.

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