TOKYO: Sony Corp has sold more than one million units of its virtual reality (VR) headset globally, the Asia chief of the Japanese firm’s gaming unit said on Wednesday, as a relatively low price helps push the product into an early headstart.
Sales of the PlayStation VR headset, launched in October, have “exceeded our expectations,” Atsushi Morita, president of Sony Interactive Entertainment Japan Asia, said in an interview.
“We are boosting production and a supply shortage should be solved accordingly,” Morita told a reporter.
The sales impetus supports analysts’ view that Sony is in a good position to build an early lead in the high-end VR headset race with its more reasonable price tag and by tapping the nearly 60 million users of its flagship PlayStation 4 console.
The headset, designed to work with the PlayStation 4 rather than requiring new equipment, retails at US$399 (RM1,700), cheaper than Facebook Inc’s US$599 (RM2,555) Oculus Rift and HTC Corp’s US$799 Vive (RM3,405).
According to researcher IDC, about two million VR headsets were shipped worldwide in the first three months of 2017. Excluding cheaper smartphone-based headsets, Sony ranked top with 429,000 units.
Morita emphasized that it was still the beginning of Sony’s long-term vision of VR ultimately taking over functions offered by television sets.
“I believe that VR technology is the (greatest) innovation since the birth of television,” he said. “VR allows you to travel to World Heritage sites or to space while staying at home. It’s like a time machine or a door to anywhere.”