In a world of innovators and entrepreneurs, there’s no easy way to tell which business idea you should follow through with. Until now.  If you think you have a good business proposal, Try telling people around you.

While you tell them about your idea, you should monitor their reactions very closely. You need to focus on their eyebrows. If their eyebrows go up in excitement, then you probably have a good idea however, if their eyebrows go down then it’s probably not the best idea.

Even if they try to hide their uncertainty with fake excitement, watching their eyebrows in those first few seconds will give away their real thoughts whether they want to or not.


Ian Siegel, co-founder and CEO of ZipRecruiter, calls this the Eyebrow Test.

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Ahmed Rauf Essa is a business graduate from IOBM. During his education he started Telemart at the age of 23. Telemart is now considered to be among the Top 3 E-commerce companies in Pakistan and the only one to have an omnichannel presence with its retail stores & franchises across Pakistan. Ahmed Rauf Essa is the only Pakistani entrepreneur to win 7 Global & 2 National Awards at the age of 27. He has been a jury member for 9 Global Awards & was also selected as Rising Star by the world retail congress. Ahmed Rauf Essa was also featured in Forbes “30 Under 30” List 2019.