With a total population of more than 250 million people & growing payments gateways and increasing coverage of 3G and 4G networks, Pakistan is one of the fastest growing e-commerce markets in the world. After Alibaba entry in the Pakistan Ecommerce landscape world is now looking at the potential of this country.

Pakistan is still largely a cash-based, informal economy. The majority of transactions are conducted in cash, except for those that are very large and require a bank draft or pay the order. Several studies suggest that up to 60 percent of the economy is informal, with the majority of local companies, particularly SMEs, undocumented and outside the tax net.

Pakistan has more than 1000 online stores who are registered & have payment gateways integrated on their websites. Among them, we have selected the Top 6 online stores based on their social media presence, word of mouth, brand presence, customer base, traffic, number of sellers, online transactions, etc.


Daraz first made waves in Pakistan’s e-commerce market after its introduction in 2012. Since then Daraz grew to become Pakistan’s largest platform for online shopping with a network spread across Asia in Pakistan Bangladesh, Sri Lanka, Nepal, and Myanmar. Daraz vision was to provide a safe, efficient online platform for vendors and customers across the country to come together. Daraz started off exclusively as an online fashion retail platform and over the years expanded to become a complete one-stop solution for all your buying needs. Daraz prides itself on not being just another eCommerce venture. Daraz works tirelessly to make sure that we provide users with the best online experience and value for their purchases. Daraz was Co-Founder by Muneeb Mayer (Currently Co-Founder at Bykea) & Farees Shah (Currently working as General Manager VavaCars) who were the first members of Rocket Internet in Pakistan. Daraz was acquired by Ali Baba in May 2018.


Telemart is considered to be among the Top E-commerce companies in Pakistan having more than 100,000 products and only e-commerce brand to have omnichannel presence i.e Online Marketplace & 6 Outlets and expanding nationwide. Telemart is also the only E-commerce brand in Pakistan selling Premium 24kt Gold Plated Products with a wide range to choose from i.e. mobile phones, laptops, watches, Jewellery, pens, cufflink, and other accessories, etc. Telemart has around 600 products in this category. More than 15,000 International Products, Gold Plated Products, Telemart Discount Card, Repair Services, Takaful Insurance are among the USPs of Telemart. Telemart has won numerous National & Global Awards for being the best e-commerce website in Pakistan. Telemart is Co-Founded by Abdul Rauf Essa (Ex-Chairman United Mobile), Ahmed Rauf Essa (Only Pakistani entrepreneur to win 7 Global, jury member for 9 Global Awards, Selected as Rising Star by the world retail congress, Featured in Forbes “30 Under 30” List 2019) & Hamza Rauf Essa (Pakistan Digi Award Winner & Entrepreneur Of the Year Award winner at Ceo World Award 2019)


Yayvo.com started as a revamp of TCS Connect, an online shopping portal launched in 2012. TCS, one of the largest logistics companies of Pakistan with about 800 express centers, 4,000 couriers, and warehouses across all major cities, launched TCS Connect at a time when online shopping portals featuring multiple verticals or categories had recently taken off. Yayvo is being led by Adam Dawood who has previously worked at Kaymu as Managing Director.


Homeshopping is one of the largest e-commerce websites in the industry which successfully completed its 10 years in July 2018. Over a span of 10 years, people all around the country have come to recognize the name, associate themselves with valued customer experiences, and trust the value that the brand represents. Homeshopping was started by Shayan Tahir who is among the pioneers of E-commerce industry of Pakistan. Homeshopping was acquired by ForeePay in 2018.


Goto is an online marketplace in Pakistan bringing a reliable, hassle-free and convenient shopping experience to your fingertips. Founded on the precipice of trust and peace of mind, Goto aims to provide an unfailing and absolutely trouble-free shopping experience to the people of Pakistan. Online shopping in Pakistan has seen a significant boom in the mainstream over the last few years. Goto Is Founded by Asadullah Khan who also is the president of ePlanet Communications.


Ishopping is an online shopping platform that brings the most popular branded merchandise comprising of the latest and advanced level of products and gadgets. Ishopping has an impressive range of mobile phones, tablets, laptops, TV’s and DVD’s, gaming consoles and games, home & Living products like home appliances, kitchen appliances, apparel, footwear, fashion accessories and jewellery, beauty and cosmetics, baby care, home décor and furniture, books, sports goods and much more. iShopping.pk is owned by Jamal Dedhi who also own AR Securities.

These online marketplaces are ruling the overall e-commerce landscape in Pakistan. Other than these large marketplaces Pakistan also has some bright specialty Ecommerce stores I.e Export Leftovers, Paklap.pk, Hummart.com, Dawaai.pk, The Warehouse, etc.

This industry has also witnessed some major players of the early days vanish i.e Shophive.com, Mega.pk, Symbios.pk, Bytes.pk, etc.

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