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Today, all websites you see have social media buttons to prove the presence of businesses on social platforms. It means that your web design should adapt to suit the requirements and vitality of social networking sites. Today, most businesses and marketers are flocking to Instagram because it is a powerful visual platform to drive followers and engagement. There is no doubt about the same. That is the reason why web design professionals and graphic artists have realized the significance of web page design that inspires social interaction.

Instagram also helps in making your web design acceptable and improves reach. According to the research, the Stories Feature of Instagram will let web design professionals offer a behind-the-scenes look of their designs to the targeted audience. Read on to learn about some of the tips to build Instagram and web design harmony.

Latest trends in web design

Today, the competition is fierce. Therefore, you must be aware of the latest trends in web design to beat your competitors in business. You may need to consider a design revamp. It becomes more essential when you realize that web design should include interactive components. It will help in making your website adaptable to the needs of social networking platforms like Instagram.

Your website logo, for example, is the face of your business. It is closely related to your business and often tweaked to adapt to the new aesthetics of your brand. Therefore, you may need to go for a complete makeover of your web pages, if necessary.

Interactive design

The greatest benefit of Instagram is that it interacts with its users besides delighting them with high-quality images and videos. When it comes to the photo-sharing platform’s interactive feature, it gets some boost through automation tools such as Gramista. It serves as a visitor’s substitute when he is not using Instagram but continues with the activities. When the activities continue on the photo-sharing site, your business profile will gain real Instagram followers.

Your visitors or potential buyers, directed from Instagram to your business website, they would expect the same comfort level and a pleasing user-experience when navigating your website. It implies that the changes in web design are due to Instagram that helps your website to become more interactive. The enhanced the experience of the users, the improved your brand image and appeal in the days to come.


The dynamic nature of social media, as well as the internet, should reflect in your web page design. It will help in creating a better impact on your targeted audience. Therefore, think out-of-the-box and prepare to try some new, innovative things.

You can take inspirations from the photo-sharing site Instagram that implemented numerous strategic changes to stay competitive and sustained despite fierce competitions from the other social sites like Facebook, Twitter, Pinterest, and many more. Your web design must remain relevant, flexible, and fluid.


Instagram will redefine your web design. Stay updated with the current social media trends. It will make your website appealing and relevant to your existing and potential customers.

Author Bio: Karen Anthony is a social media marketing specialist who has worked with several startups and small businesses and helped them to buy real Instagram likes and launch effective campaigns to boost their overall online presence and visibility.

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