What if you are able to make a reservation at your favourite hotel or place an order just through a WhatsApp message?  Well, that idea might see the daylight soon!

Twitter is indeed the biggest platform on which businesses communicate directly with their customers. There’s no denying the fact that having a strong online presence can help you retain your potential customers. Social media giant Facebook jumped on the bandwagon not too long ago, offering verified businesses the option to allow users to message them online.

It appears as if the social media giant is expanding the scope of that service by bringing business support to WhatsApp as well. For now, it is a pilot program, so only selected businesses are online, but the way it works is pretty much similar to that of Facebook. Verified participating businesses will have a green check badge so that you know these are confirmed by WhatsApp. Your messages to businesses will be displayed in yellow chat bubbles, which you cannot delete.

As WhatsApp explains, the businesses’ display names will appear like normal contacts:

“If you already have a business’s phone number saved in your address book, the name you will see is the name you have saved in your address book. If you don’t have a business’s phone number saved in your address book, the name you will see is the name the business has chosen for themselves.”

And if you ever want to stop communicating with any business, you can just block them as you normally would do so for other contacts.

“Calling is already an obsolete concept, but with social media platforms pushing for online interactions between businesses and customers, it might soon become a truly ancient custom.”

Calling is seriously becoming a thing of the past, but having social media platforms struggling for online communication between businesses and customers, it might soon become a truly ancient thing. So, what do you think about the service? Let us know in the comments.

 

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